In the heart of Asti, along the central Corso Alfieri, there is the elegant window of Pasticceria Giordanino. The restaurant, opened in 1912 by Giuseppe Giordanino and noted in the early '80s by Nello Maggiora, preserves the atmosphere of time: outside the wooden devanture, grafted on a pink granite base, inside the laboratory and the room sale with wood paneling and shelving. Of great aesthetic impact is the central gilt decorated with cocoa fruits, butcher's broom, currant and cherries, alternating with lilac ribbons on a yellow background.
Pasticceria Giordanino History
Located in the historic center of Asti, the Giordanino pastry shop was founded in 1896 by Giuseppe Giordanino who then left the reins of the business to his son Aldo, who transformed it and made it the Liberty jewel that still today shows itself in the central course Alfieri.
Aldo, a man of genius and a particular and ambitious character, commissioned a carpenter to manufacture the furniture that today has become an attraction for tourists who are in Asti and for the people of Asti who still enjoy the scent and enjoy the view of a piece of history of past centuries. It is a floral liberty style that welcomes us, with carvings of cocoa beans and cocoa flowers carved in wood, mirrors framed by precious woods and crystal chandeliers project you into an Italian "Belle Epoque" now protected by the Superintendence of Fine Arts. Aldo in the early 1900s invented almost all secret and patented recipes, specialties that have become the typical products of Asti: Polentina, the cake of the Palio, the pan d 'la Douja, the astigiani, the gianduia Egyptians.
At the end of the '70s, now elderly and without heirs interested in continuing the confectionery activity, Aldo proposes to the Maggiora family, from generations of confectioners artisans, the purchase of confectionery and from the early 80s it becomes Giordanino of Maggiora. E 'Nello Maggiora gives continuation and new luster to the activity by inserting many new recipes and renewing the proposals to the public over time. A great passion for his work that leads him to improve with the greatest Italian and European pastry chefs giving the Giordanino pastry shop more and more credibility and prestige. He invented the "Cabiria" cake, which became the symbol of the Pastronian celebrations and of the Italian cinema.
For five years Nello has joined in the management of his young daughter Chiara and with love and passion carry on the great dream of Aldo Giordanino, a great man from Asti who created an authentic beauty that lasts over the centuries.
Furnishings in original Art Nouveau style and a warm and elegant atmosphere welcome customers in a whirl of delicacies. Typical products of the city alternate with cakes and pastries of a thousand flavors, a wide assortment of pralines and dry pastries is a beautiful show of itself forming almost a mosaic of shapes and colors.
Furnishings in original Art Nouveau style and a warm and elegant atmosphere welcome customers in a whirl of delicacies. Typical products of the city alternate with cakes and pastries of a thousand flavors, a wide assortment of pralines and dry pastries is a beautiful show of itself forming almost a mosaic of shapes and colors. - See more at: http://vivalafocaccia.com/la-pasticceria-giordanino/#sthash.lPZkh6d7.dpuf
From Giordanino you can also find a quality wine department, labels of the best wineries in the area and not, grappa and spirits for all tastes and palates. A wide range of vintage liqueurs await the connoisseurs and enthusiasts of the sector.